Most entrepreneurs say sales are slowing, but I've improved our growth rate by 239% since 2020. Here's how I did it.

Marketing teams are facing economic uncertainty. Pipeline360's Matt Hummel offers a roadmap for your team to navigate these ...

This post was created in partnership with Iterable Mainstream AI usage is quickly transforming consumer engagement with ...

Kurosch Khazaeli Announces Significant Growth Milestone in Funnels & Brands Portfolio ...

Central to Sharma’s presentation was the idea that Click-to-WhatsApp ads, integrated with Meta’s Conversions API, can collapse the traditional funnel. From discovery on Instagram or Facebook ...

In short, come with me on a mental exercise… The endgame, the bottom of this funnel, where marketing know-how is put into action, is the place all businesses would like their marketers to be.

Unlike B2C’s transactional focus, B2B marketing requires sustained relationship-building across a longer and more complex buyer journey. SMS is emerging as a versatile channel across the funnel ...

Let us help you detangle it with this comprehensive guide to tracking and measuring the effectiveness of your influencer marketing funnel. But first: The influencer marketing funnel is a popular ...

During his time at Estée Lauder, the brand began analyzing, and applying data to, multiple stages of the marketing funnel, a change from the sales-based models it had been using to measure campaigns’ ...

But not all the methods of courting previous generations of consumers work with Gen Z. This was the topic of “Gen Z Broke the Marketing Funnel,” a panel discussion at the April 2025 POSSIBLE ...