Furthermore, we're encouraged that Amer is decentralizing its innovation and marketing efforts to better resonate with the varied preferences of global consumers. This empowers individual brands to ...

Strong brand awareness can be particularly important in industries such as the life insurance industry, where customers make long-term commitments involving significant financial investments.

Trimmel introduced this year’s designer line-up, noting talents such as Celest Thoi, Justin Yap, P-23 and EL by Ellie Lim as ...

Tired of big ads flopping? Run a micro influencer campaign that’s smart, budget-friendly, and built to win. Real tips, real ...

CreatorDB reports on AI influencers: digital personas reshaping marketing with controlled content, no scandals, and 24/7 ...

Francois, a 13-year influencer, shared the personal mistakes and industry changes that led to her brand deals and content ...

The researchers used IBM Watson’s Personality Insights tool to measure the influencers’ “linguistic personality,” or the ...

It’s no secret that beauty standards have always been shaped by the media. For decades, glossy magazine covers, red carpet events, and ad campaigns dictated what was considered beautiful — often ...

A tweeted invitation from then-Librarian of Congress Carla Hayden, teasing the world’s largest collection of a single instrument, did the trick. Lizzo’s scheduled tour turned into a three-hour visit ...

From AI to human connection, marketing leaders are reflecting on their discussions about the future of the industry at the 2025 Cannes Lions International Festival.