Jaguar’s rebranding is not related to a sales decline. The brand had long anticipated a period when its current range would ...

Jaguar has experienced a steep drop in European sales following a major rebranding and product shift. Stock performance ...

Jaguar's European sales tanked to just 49 cars in April 2025 after a divisive rebrand and EV pivot. Can the iconic brand ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over their woke pink “rebrand”.

Jaguar sales plunge 97.5% in Europe; after disastrous ‘Copy Nothing’ woke rebrand. The company sold just 49 cars in April ...

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

Jaguar Land Rover (JLR) has updated its Defender line-up for the 2026 model year, announcing upgrades to the design and ...

Jaguar Land Rover is Latest 'Go Woke, Go Broke' Casualty: Drops 'Woke' Ad Agency After Sales Plummet Launched on 18 November 2024, the campaign swapped Jaguar's iconic 'growler' logo for a ...

The rebranding's reception had tangible effects on Jaguar's performance. Global sales plummeted from 61,661 vehicles in 2022 to 33,320 in 2024, marking a nearly 50% decline over two years.

A Jaguar logo is pictured during the Brussels Motor Show on January 9, 2020 in Brussels. Jaguar Land Rover (JLR), one of Britain's biggest carmakers, has announced it will stop shipping its ...