Jaguar has experienced a steep drop in European sales following a major rebranding and product shift. Stock performance ...

Jaguar sales plunge 97.5% in Europe; after disastrous ‘Copy Nothing’ woke rebrand. The company sold just 49 cars in April ...

Sales of the luxury motoring manufacturer appear to be in freefall following its controversial move to scrap its iconic ...

Sales of the luxury motoring manufacturer appear to be in freefall following its controversial move to scrap its iconic ...

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

But when rebrands go wrong, it can be extremely costly for a business, draw plenty of ire online and, depending on the brand, ...

Jaguar’s bold rebrand and EV pivot have driven sales off a cliff. With just 49 cars sold in Europe last April, the luxury ...

Sometimes brands undergo a rebrand in attempt to stay relevant in today's fast moving society, however it can often go wrong ...

Based on the standard SV that replaces the SVR, only 23 SV Edition Twos are coming to South Africa as Range Rover's indirect 20th birthday present to the Sport.

Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic leaping jaguar logo was dropped in favour of a minimalist nameplate. The ...

The world’s need for power is outstripping the workforce that can build it. Ageing populations and anti-immigration rhetoric ...

“The black-and-white logo feels like watching your fun best friend suddenly ... alienating loyal audiences and undo years of goodwill,” Hunt said. In 2023, Jaguar Land Rover revealed a major rebrand.