With burgers sizzling and classic rock thumping, many Americans revel in summer cookouts—at least until that wayward cousin ...

Some shoppers abroad are avoiding products like Coca-Cola and Jim Beam, given their ties to the US. Not all American brands have been affected to the same degree, however.

Some shoppers abroad are avoiding products like Coca-Cola and Jim Beam, given their ties to the US. Not all American brands have been affected to the same degree, however.

Jim Beam, owned by Japan-based Suntory Holdings, has been bracing for an anti-American backlash since the beginning of 2025.Scott Olson/Getty Images Backlash to tariffs and other US policies has hit ...

Jim Beam is looking to tap into the affordable luxury market as consumers continue to face economic strain and uncertainty. To do so, the Suntory brand is building off of its 2024 marketing strategy ...

Jim Beam is one of the biggest names in bourbon. Its flagship bottle was the top-selling American whiskey brand from 2019 to 2023, according to a report from The Spirits Business. But the brand is ...

This football season, Jim Beam, the world’s number one bourbon, is helping fans find joy in the heartbreak of the game with its “7 Stages of Defeat” care package.