In a bid to attract younger shoppers, the retailer is updating stores, adding a new product collection and focusing its branding on authentic relationships.

Through the remainder of 2024 and into 2025, Kay Jewelers plans to enhance its retail store design and customer experience.

Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products.

Kay Jewelers is embarking on a revitalization strategy to target the next generation of jewelry shoppers. The over ...