This year’s Super Bowl halftime show was hardly a fashion extravaganza, with headliner Kendrick Lamar keeping things simple in a backwards cap and motorbike-style varsity jacket, which he kept on throughout. And without the costume-change roulette we’ve come to expect of halftime shows, the internet fixated on one item in particular: his jeans.

Global pop star Kendrick Lamar is set to take the stage at the 2025 Apple Music Super Bowl 59 Halftime show on Sunday, Feb. 9, 2025, in New Orleans, Louisiana. On the playing field, the Kansas City Chiefs will take on the Philadelphia Eagles for the Vince Lombardi trophy.