Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

From navigating tariffs on baby products to prioritizing sustainability, Bugaboo Chief Commercial Officer Jeanelle Teves ...

Jaguar Land Rover (JLR) has updated its Defender line-up for the 2026 model year, announcing upgrades to the design and ...

Apple said to move its logo further down on iPhone 17 Pro models New hardware, design changes may have pushed the logo lower Case makers will also have to adapt to the new changes ...

Aston Martin shares have been among the hardest hit by Donald Trump's car tariffs, which have left the British car industry ...

Getting rid of 'Land Rover' confused many customers and was criticised for dropping the really iconic part of its name. The new JLR identity was also criticised ... Mozilla and RSPCA rebrands thinks ...

But when rebrands go wrong, it can be extremely costly for a business, draw plenty of ire online and, depending on the brand, ...

Auto Trader has named the UK's 'hottest' used cars with the MG HS leading the way in a top ten dominated by SUVs. The budget ...

Dropping the Land Rover name confused customers and drew criticism for overlooking one of the most recognizable names in British motoring. Longtime supporters said it felt like the brand was turning ...

Based on the standard SV that replaces the SVR, only 23 SV Edition Twos are coming to South Africa as Range Rover's indirect 20th birthday present to the Sport.

The Land Rover Defender is one of the best-selling and most widely recognizable off-road vehicles in the automotive world.

Sometimes brands undergo a rebrand in attempt to stay relevant in today's fast moving society, however it can often go wrong ...