On Tuesday, the UFC issued a press release announcing a new update to its Reebok-branded apparel. It's called The Fight Night Collection and it will introduce upgraded versions of the UFC walkout ...

In those days, a major brand like Reebok wouldn't even have taken a call from a UFC executive. As a result, White and the Fertittas made a deal with their fighters to pursue outside income.

The partnership with Reebok—which goes into effect in July—is extensive, and is in every respect a game-changer for the UFC and the fighters who make their living by fighting for the promotion.

UFC's deal with Reebok came to an end after UFC 260 on March 27, 2021. The premier MMA promotion switched to Venum for their official uniforms and apparel.

Not long after UFC CEO Lorenzo Fertitta and president Dana White explained the ins and outs of the company's landmark deal with Reebok to outfit its fighters, two thoughts immediately came to mind: 1.

“The Reebok deal is good for the UFC, but not good for the fighters,” one current UFC fighter said. “It’s being dispersed in a weird way, and I feel like we’re getting a small piece of ...

Starting at UFC 189, fighters will be required to wear Reebok under the UFC's new outfitting policy with the sponsorship payout numbers finally released on Wednesday.