This theory gained popularity after observed color matches in previous logos and Super Bowl teams, with recent developments in the 2025 postseason reigniting interest. Image via Getty Images ...

Starting with Super Bowl XLV in 2011, the Lombardi Trophy became a prominent part of the logo, and silver was the only color featured until gold was incorporated for Super Bowl 50 (2016).

The league finally saw how boring the look was and added some color for Super Bowl LVI's logo. Yet, with that, the league fueled one of the sillier conspiracy theories.

Branding Experts Say Super Bowl Logos Are Designed to Create Emotional Reactions. The color theory in marketing suggests that brands deliberately use colors to influence emotions and drive engagement.

NFL You won’t believe it, but the Super Bowl 2025 logo conspiracy theory is real. Conspiracy theorists got it right and the color of the Super Bowl logo ended up deciding the two teams who made ...

DALLAS — The Super Bowl logos color scheme has had NFL fans crazed over the conspiracy theory that the participating teams are predetermined and rigged. The buzz started when the Bengals played ...

Football fans think the Super Bowl logo offers a telling prediction.. For the past several NFL seasons, followers of the sport have dialed in on a theory that states the Super Bowl art accurately ...

NFL Super Bowl 2026 logo revealed: Which teams will make it to the NFL final based on the color theory? The Super Bowl logo theory never fails. Here’s who’s making next year’s final.

After a one-year blip, the Super Bowl logo controversy has raised its head once again with the Kansas City Chiefs and Philadelphia Eagles heading to this year's game in New Orleans on Feb. 9.

DALLAS — The Super Bowl logos color scheme has had NFL fans crazed over the conspiracy theory that the participating teams are predetermined and rigged. The buzz started when the Bengals played ...

DALLAS — The Super Bowl logos color scheme has had NFL fans crazed over the conspiracy theory that the participating teams are predetermined and rigged. The buzz started when the Bengals played ...