Hispanic Heritage Month is coming to an end. If you’ve been following our coverage, hopefully, you’re leaving the month with some great new music to listen to, a new director whose work you can get ...

Celebrity-endorsed liquor seems to pop up everywhere these days, so we asked a cocktail expert to give us their take on the ...

Patrón is stepping into higher-proof territory with the launch of Patrón 100, a new tequila bottled at 100 proof that puts a ...

Putting a celebrity's face on the ad, or printing their name on the bottle, really isn't enough to make it in the tequila ...

Long before he ever made tequila, David Rodríguez García was paid to protect it. While Rodríguez is now well-known for being ...

Tequila has a dedicated space on the shelves of most bars and restaurants, but what is it? And why is it so popular? While tequila has a reputation for being the spirit of choice for college students ...

LALO Tequila Co-Founder Eduardo “Lalo” González shares the story behind the brand, noting that it leans into quality and ...

Tequila production is a time-honored process that involves growing and harvesting agave, but how much liquor can one plant ...

No celebrity marketing required. With a passion for the craft and the independence of its own distillery, Suerte Tequila proves that great products built on strong traditions never go out of style.