A personal brand is an essential part of being a small business owner. These tips are just a few ways to build your personal ...

Madhushree Dutta (Founder & CEO , Brand Torque LLP),Ganesh KC( President – Pratithi Investments),Shabala Shinde (Partner Real ...

Within six months, Cadbury’s sales had climbed back to where they were prior to the crisis, and, more importantly, the brand had regained its credibility. A new book, Managing Brand ...

Here, 15 brand leaders from Fast Company Executive Board each share their most effective strategies to combat misinformation ...

In short, Crocs can repurchase more shares relative to Nike because its shares are cheaper. Assuming its impressive operating ...

The changing digital and search landscape — from simply compiling results to attempting to give searchers the essence of a ...

Founder Ariz, the brain behind UAE's Everest DG and EIT Global with SmartNexus, looks forward to creating smarter tomorrows ...

Discover what the supplement Lemme GLP-1 Daily does and whether its ingredients are really effective for weight and blood ...

Over the course of over 30 years, he worked his way up to top management. Management experts say the company veteran could ...

Starbucks remains a buy due to expected industry growth and improved company results under new management. Find out why SBUX ...

PR is essential in creating that plan and managing your brand reputation. While marketing and advertising are important in ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is ...