Employee advocacy is a powerful way to increase brand visibility. As outlined above, it does require resources and investment ...

Florida A&M University interim President Timothy Beard has announced that FAMU alumna Alonda Thomas is appointed as chief ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Understanding the role of a martech manager and how to hire one. The post Role of a marketing technology manager: ...

Industry leaders came together at the e4m IDAC Summit 2024 to discuss the shifts in the marketing landscape and the ...

The marketing and advertising industry is a vital part of our economy, playing multifaceted roles in facilitating market ...

As online visibility and brand reputation management become increasingly important considerations for all types of businesses ...

By focusing on continuous improvement, you can set your business apart, foster lasting relationships and achieve long-term ...

Asset managers and investment banks use data-driven marketing to great effect. Experts say RIAs can do the same.

Effective online marketing has become essential for law firms in today’s digital age, where most people turn to the internet ...

Ogilvy has launched a comprehensive risk management solution called Influence Shield, which aims to empower brands to safely ...

A six-member student team from Thailand has won the prestigious Champion English team title at the 2024 Global Brand Planning ...

Elliott Hill began his career at Nike in 1988 as an intern. From there, he worked himself up to corporate president, overseeing marketing and commercial operations for Nike and the Jordan brand. Hill ...