Back in late 2022, the village of Mayville and town of Chautauqua partnered together to develop a plan on what the town and ...

Top brands are using AI to save time, simplify decision-making and turn fragmented data into real-time, performance-driven ...

This has been a boon for marketers trying to run more targeted, more measurable TV campaigns, but struggle to understand how effectively television influences purchase behavior. Let’s look at a real ...

As a result, it becomes: In this example, taking out organic growth only dropped the number from 50% to 44%, but that is still stellar by any measure. In real life, however, most campaigns bring ...