Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

To ensure fair business practices in markets, the Competition Commission of Pakistan (CCP) undertook robust enforcement measures in FY 2024-25, targeting cartelisation, abuse of dominant position, and ...

Sensing that scaled media planning and digital advertising were the future of the industry, WPP founded GroupM in 2003 to centralize all media buying operations under one umbrella. GroupM was a ...

New threats abound for the industry. Here's what advertising and marketing leaders can do to protect their businesses in the ...

The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.