When misalignment at the top trickles down, it can create inefficiencies, confusion and missed opportunities across the organization.

Alyssa Buetikofer will assume the role of senior vice-president, CMO and and customer experience officer on 15 February 2025.

Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 highest-paying positions and salaries for each role.