The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen?

Are Media unveils its 'three Cs' 2025 agenda: clout, curation & confidence. Could've also included chocolate cake.

As the world braces for yet another historic and highly consequential presidential election, fashion brands, retailers, ...

Even in the face of cost pressures, Colgate has been resolute in its commitment to investing behind its brand, with advertising spending up 16% in the third quarter 2024, on top of a 23% increase last ...

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason. Organic search remains a key ...

Rivalry within the industry forces companies to seek more efficient marketing strategies while maintaining decent customer ...

At The Drum Live, Tesco Media’s director of strategy laid out its ambition to win a greater share of media budgets as ...

McDonald's' strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four Ds: digital, drive-thru, delivery, and development.

According to game theory, the best strategy for an individual may or may not be the same depending on the stakes of the game and given the likely move of the other player involved. Sometimes ...