No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential ...

When Travis Vogan, a professor in the University of Iowa School of Journalism and Mass Communications, launched his most ...

The Kellogg Center for Global Marketing Practice helps academic and marketing professionals work together to solve real problems with academic rigor and disseminate what is learned. GMP promotes ...

At its core, marketing is the process of getting people interested in your company’s product or service. Sounds simple enough ...

As a director of digital marketing, I have had extensive experience incorporating sustainable practices into our strategies. Over the years, I’ve worked closely with clients from various ...

The comfortable pajamas of predictability and “best practices” are useful on occasion, but have limitations as a default behavior.

In August, Judge Mary M. Rowland dismissed nearly 200 plaintiffs’ cases in the ongoing In RE: Hair Relaxer Marketing, Sales ...

Optimizing the Use of Marketing Technology to Build Customer Trust Webinar Featuring Alex Clemente, Managing Director, ...

(2) That’s why search engine optimization (SEO) is one of the fundamental elements of dental practice marketing. It can drive high-quality traffic to your website and ensure consumers find you ...

"Our vision is to help aesthetic and elective wellness practices achieve their growth aspirations, and our digital marketing platform is redefining what's possible, making it easier than ever ...