NEW YORK — Small Business Saturday — the Saturday after Thanksgiving — is coming up. But it doesn’t always translate to big ...

Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

QUESTION: My business is affected by seasonal trends. Can you provide some ideas for marketing my business during the ...

and transit advertising can be very effective for the small-business owner, any successful outdoor campaign begins with your own location's signage. Your outdoor sign is often the first thing a ...

Expert advice to help small-business owners engage new customers, boost profits, and retain the best talent — all while squeezing the most from their marketing budgets. Small-business owners ...