Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

It's high time we bridge the gap between B2C and B2B content marketing, using the strengths of B2C strategies to bolster B2B outcomes. The concept of storytelling is often associated with B2C, where ...

Which sources and studies about B2B marketing can genuinely lay claim to providing insight that’s authoritative, objective ...

In the dynamic sphere of business-to-business (B2B) marketing, content operates as a critical conduit. It connects companies ...

Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...

reduce marketing spend wastage, and increase ROI Discover how pressures on margins and slower buying cycles are reshaping ...

In today’s competitive business environment, B2B startups in niche categories need more than just a good product to succeed—they need a sharp, targeted marketing approach. According to a recent ...

The core strategy for any B2B company is affiliate marketing. The benefit of expanded reach and revenue growth allows the business to partner well with the affiliates. Businesses can promote their ...

Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in ...

per Anteriad’s 2024 B2B Marketing Outlook. This is a remarkable level of message customization to an audience of one. Consumer-y messaging strategies will get buyers’ attention, but on their own, they ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The ...