Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

It's high time we bridge the gap between B2C and B2B content marketing, using the strengths of B2C strategies to bolster B2B outcomes. The concept of storytelling is often associated with B2C, where ...

Which sources and studies about B2B marketing can genuinely lay claim to providing insight that’s authoritative, objective ...

If there's one thing I love, it's an extended metaphor — and the holidays provide ample excuses to churn them out. For the ...

Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan ...

In the dynamic sphere of business-to-business (B2B) marketing, content operates as a critical conduit. It connects companies ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...

reduce marketing spend wastage, and increase ROI Discover how pressures on margins and slower buying cycles are reshaping ...

per Anteriad’s 2024 B2B Marketing Outlook. This is a remarkable level of message customization to an audience of one. Consumer-y messaging strategies will get buyers’ attention, but on their own, they ...

Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results ...

Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in ...