Also referred to as “stealth marketing,” this strategy involves marketers blending in with their target audience. A notable example is Sony’s 2002 campaign, where actors were hired to walk ...

Discover the best marketing strategy templates for ClickUp, Asana, Notion, monday.com, Google Sheets, Excel, and more.

As digital touchpoints increase and businesses race to meet rising consumer expectations, integrating AI into your marketing ...

This article explores various examples and strategies for optimizing marketing funnels, making it easier for businesses to connect with their audience and drive conversions. A marketing funnel ...

After declining in popularity for a time, QR codes are back, offering a seamless bridge between physical and digital ...

Keep your goals clear and measurable, and your messages on point, when executing your digital marketing strategy. Example: Kiva is a nonprofit microfinancing organization that allows people to lend ...

Before embarking on the journey to create a data-driven marketing strategy, it’s essential to understand that working with ...

"Brands are turning into publishers to take advantage of opportunities to distribute content via applications and integrating that into their marketing strategies. Examples of applications that extend ...

Corporate social responsibility (CSR) also extends to responsible marketing strategies. Examples include green branding, highlighting the inclusion of recycled materials, or noting that a portion ...

Take Zoho for example, which hit $1 million in sales ... In today’s digital world, SEO should be an integral part of your marketing strategy. Forty-nine percent of shoppers use Google to find ...

You’ll also want to keep in mind how much you enjoy each strategy! Finally, write down the results from each marketing initiative. Here’s an example of an audit one of my clients recently ...