Also referred to as “stealth marketing,” this strategy involves marketers blending in with their target audience. A notable example is Sony’s 2002 campaign, where actors were hired to walk ...

Discover the best marketing strategy templates for ClickUp, Asana, Notion, monday.com, Google Sheets, Excel, and more.

As digital touchpoints increase and businesses race to meet rising consumer expectations, integrating AI into your marketing ...

This article explores various examples and strategies for optimizing marketing funnels, making it easier for businesses to connect with their audience and drive conversions. A marketing funnel ...

After declining in popularity for a time, QR codes are back, offering a seamless bridge between physical and digital ...

Before embarking on the journey to create a data-driven marketing strategy, it’s essential to understand that working with ...

Corporate social responsibility (CSR) also extends to responsible marketing strategies. Examples include green branding, highlighting the inclusion of recycled materials, or noting that a portion ...

Take Zoho for example, which hit $1 million in sales ... In today’s digital world, SEO should be an integral part of your marketing strategy. Forty-nine percent of shoppers use Google to find ...

In their 2024 Consumer Trends Index, Marigold reported that email has one of the highest success rates against other forms of ...

You’ll also want to keep in mind how much you enjoy each strategy! Finally, write down the results from each marketing initiative. Here’s an example of an audit one of my clients recently ...

As banks shutter bricks-and-mortar locations, they need new marketing approaches, says Maria Ostberg at Kepler. For our finance & utilities focus, she asks, can this help them fend off tech-savvy ...