B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...

reduce marketing spend wastage, and increase ROI Discover how pressures on margins and slower buying cycles are reshaping ...

Joselyne Walter, CEO of The Digg Agency, is poised to lead significant transformations in marketing strategy development as ...

Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan ...

Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

Empowering Businesses Through AI-Driven ERP and Digital Transformation: The Visionary Leadership of Ms. Pratiksha Agarwal.

Customer-centric focus is essential. B2B success depends on prioritizing customer relationships and long-term value creation.

Sales planning is a crucial part of the business-to-business (B2B) sales process. It determines your sales goals, how to ...

Partnering with Go Capital and Station Partners accelerates Arketi Group's growth strategy and positions ... an award-winning digital marketing and public relations agency for business-to-business ...

Sushant Sreeram has been appointed to head marketing at the newly formed Reliance Industries-Disney Star joint venture ...

The concept of storytelling is often associated with B2C, where narratives are woven into marketing strategies to strike a chord with consumers. But storytelling is a potent tool in the B2B arsenal as ...