A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

Some 62% of small businesses surveyed cite word-of-mouth/customer referrals as a top 3 marketing strategy, by far the highest endorsement level of any tactic. Other strategies considered effective ...

Communicating your narrative effectively can forge a strong connection with the community and differentiate your brand from ...

Every successful company needs a well-thought-out business plan to outline ... segment of your target audience. Your ...

Marketing doesn’t have to be all about big budgets and complex strategies. Sometimes, the small, clever hacks can give your business the edge it needs to stand out. Whether you’re just starting or ...

Small Business Saturday — the Saturday after Thanksgiving — is coming up. But it doesn’t always translate to big sales for ...

By simply employing a few, select online marketing strategies, small business traffic can skyrocket. A major benefit of using social media and email marketing campaigns is that they house custom ...

Local business leader and marketing expert Dona Atkinson Bonnett has launched her book, 50 Marketing Tips for Your Small ...

Small businesses list worries about the effectiveness of their social media and marketing strategies and the strength of their digital presence as their top concerns heading into the holiday season.

Marketing and business development don’t have to be frightening. By tackling one “scare” at a time, you can build confidence, ...