Atin Aggarwall was among the founding members of the marketing team at Honda Motorcycle and Scooter India Pvt. Ltd.

Brand Management vs. Marketing . Brand management and marketing both appear to do the same thing; after all, both departments influence how external stakeholders perceive the company's or product ...

As the advertising, marketing, and media industry evolves at breakneck speed, executive education is paramount-a fundamental imperative to drive individual and business success. It's a competitive ...

Branding in the B2B market is about much more than a recognisable logo or catchphrase. We shoe how software applications can help you manage your brand right from your desktopAccording to industry ...

Today's customers don't just buy products—they buy into what a company stands for. It is no longer just low prices or flashy ...

BEI Confluence Communication, an independent advertising agency, has appointed Dr. Anirban Chaudhuri as Director - Strategic ...

Read more on Brand management or related topics Marketing, Social marketing, Consumer behavior, Analytics and data science and Customer-centricity A version of this article appeared in the May ...

Access evidence-based tools and practices, including unique framework to guide your brand management efforts. ... This programme is designed for marketing and non-marketing professionals with a ...

The Virginia Chamber of Commerce on Monday announced that Carter T. Whitelow is joining its team as vice president of government relations and Sarah Muse is joining as director of marketing and brand ...

LPL Financial LLC has launched a new strategic marketing campaign featuring actress Anna Kendrick, aimed at enhancing the firm's brand presence and engaging new audiences. The campaign, titled ...

HarbourView Equity Partners, an alternative asset management company focused on investment opportunities in the sports, media and entertainment space, has tapped strategic firm The CultureShaker ...

Southeastern Printing, a premier South Florida omni-channel marketing and brand management company, announces its achievement of HITRUST r2 Certification. This milestone coincides with the company ...