Brand Management vs. Marketing . Brand management and marketing both appear to do the same thing; after all, both departments influence how external stakeholders perceive the company's or product ...

Marketing Week’s 2023 Career and Salary Survey reveals the skills marketers believe businesses are undervaluing, with marketing strategy, brand management and data analysis ranking highest. 17 Mar ...

Branding in the B2B market is about much more than a recognisable logo or catchphrase. We shoe how software applications can help you manage your brand right from your desktopAccording to industry ...

Interestingly enough, some industries, such as tech, have bifurcated brand management into two roles—product marketing and brand marketing—where product marketing focuses on brand management ...

Alexander Chernev is a professor of marketing at the Kellogg School of Management, Northwestern University. He holds a PhD in psychology from Sofia University and a PhD in business administration from ...

Experts from a Morningstar conference panel reveal the internal processes that could yield external success in the ...

Read more on Brand management or related topics Marketing, Social marketing, Consumer behavior, Analytics and data science and Customer-centricity A version of this article appeared in the May ...

Ram CEO Tim Kuniskis has been promoted to lead all American brands as Stellantis aims to restore its old Chrysler mojo.

As the advertising, marketing, and media industry evolves at breakneck speed, executive education is paramount-a fundamental imperative to drive individual and business success. It's a competitive ...

As marketing professors, we’ve analyzed this significant real-life marketing case to learn from the (mis) management of Brand Harris. (Our focus is on marketing strategy, not on the candidates ...

Southeastern Printing, a premier South Florida omni-channel marketing and brand management company, announces its achievement of HITRUST r2 Certification. This milestone coincides with the company ...