Heidi Martinez plays with her sons while they eat from pouches. “I don’t know that they’re actually healthier but I feel better about it,” she said of pouches that include vegetables.

Every week, Caitlin Scuttio stops by Target and piles her cart with pureed food pouches for her 4-year-old and twin 18-month-old sons. In goes a 24-pack of unsweetened applesauce. Then a 24-pack ...

Sales of baby food pouches—soft bags with plastic spouts that make eating easy—have skyrocketed by 900% since 2010, ... However, Martinez admits that the real appeal is the convenience.