Mattel is betting big on the semi-premium Silver Series, with more interesting themes than ever before, including a Gulf Racing set of five cars!

This is the amazing moment a family demonstrates their room-sized Hot Wheels track at their home in Ballston Lake, New York on December 19. The family have been building the track annually for 4 years ...

Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be ...

Mattel and Tokyopop have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels and Barbie brands.

Hot Wheels is celebrating the 10th anniversary of the Premium Car Culture series in 2025, and it's bound to be amazing. But ...