Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be ...

Mattel and Tokyopop have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels and Barbie brands.

Hot Wheels is celebrating the 10th anniversary of the Premium Car Culture series in 2025, and it's bound to be amazing. But ...

Mattel has created many new Hot Wheels castings since the company's inception in the late '60s, but not all of them have ...

DIY EPIC Hot Wheels Race Track from Cardboard In today's video I show you how to make amazing Hot Wheels Launcher from Cardboard. I hope everyone like this idea from double launch supercars ...

This week, tons of families all around the world gathered together to exchange gifts, eat large dinners, and subsequently ...

James Ott is joining the G&G Racing/Yamaha Racing team for the 2025 Progressive American Flat Track season and will step up from the Singles to the SuperTwins class. Photo by Hangar 53 Studios This is ...

TEMPLEGATE takes on Tuesday's racing confident of finding some winners ... with a better ride and is back from the same mark at a track where she won easily last month. GEORGE HENRY (1.45 ...

Kids are still playing with Hot Wheels, those gleaming toy Camaros ... have increased over the past five years and Mattel says the company is on track for a sixth consecutive year of financial ...

Though purchases are still primarily made for children, adults are buying them at a faster clip, said Roberto Stanichi, who oversees Hot Wheels at Mattel. He estimates that adult collectors drive ...