Manga, Mattel and TokyoPop

Mattel: Diversification Plan Moves Into Manga Comic Book Partnership With TokyoPop
Read here for an update on the impact of Mattel's foray into Japanese manga, addressing revenue declines and leveraging legacy IPs in the competitive market.
Mattel and TOKYOPOP Announce Publishing Partnership for Original Hot Wheels and Barbie Manga-Style Graphic Novels
Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, a
Mattel Partners With TOKYOPOP to Develop Manga-Style Graphic Novels
Mattel, Inc. MAT, in partnership with the manga and anime media brand TOKYOPOP, will develop original manga-style graphic novels based on its Hot Wheels and Barbie brands. With the primary target audience of children between the ages of 8 and 12,
Hot Wheels and Barbie are Getting a New Manga
Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be getting a manga-styled graphic novel series for Mattel’s Hot Wheels and Barbie.
Mattel and TOKYOPOP to create manga comic books featuring Hot Wheels and Barbie
Mattel (NASDAQ:MAT) and TOKYOPOP are teaming up through a publishing partnership that will develop manga-style graphic novels with Mattel’s (NASDAQ:MAT) two most popular toys. Featuring Hot Wheels and Barbie,
Mattel and Tokyopop team up for Hot Wheels and Barbie manga
Mattel and Tokyopop have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels and Barbie brands.
Mattel, TOKYOPOP To Create Original Manga-Style Graphic Novels For Hot Wheels & Barbie Brands
Mattel Inc. (MAT) and the manga and anime media brand TOKYOPOP have partnered to create original manga-style graphic novels for
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All Hail King Randor with Mattel's Masters of the Universe Masterverse
Eternia awaits as Mattel is taking collection back to the world of the Masters of the Universe with a new selection of action ...
The Washington Post29d
Hot Wheels sales are on fire, powered by adult collectors and nostalgia
Though children today are quicker to shift from traditional toys and toward screens, engagement in Hot Wheels has only increased. It has been one of Mattel’s steadiest lines of business.
Mattel (MAT) Receives a Rating Update from a Top Analyst
Jefferies analyst Andrew Uerkwitz maintained a Hold rating on Mattel (MAT – Research Report) today and set a price target of $20.00. The ...
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Mattel Reveals Cartoon Masters of the Universe: Origins Faker
Eternia awaits as Mattel is taking collection back to the world of the Masters of the Universe with a new selection of action ...