Despite financial losses, Strategy aggressively expands Bitcoin holdings, reinforcing its commitment to crypto-driven growth.

Strategy posted a loss last quarter as its Bitcoin-buying spree ramped up, but word of the rebrand dominated the conversation Wednesday.

MicroStrategy , the biggest corporate holder of bitcoin , said on Wednesday it would now operate as "Strategy" and unveiled a ...

The largest corporate holder of bitcoin said it’s almost halfway to its $42 billion capital raising goal after it went on a ...

" [It] feels like a great time to enter BTC," Eric Trump posted on X at 1:41 UTC, following which, BTC prices rose from ...

MicroStrategy is changing its name to reflect its transformation from strictly a software firm to the self-described "world's ...

The company announced in its last earnings report a plan to raise $42 billion to buy bitcoin in three years. It’s already ...

MicroStrategy announced a splashy rebrand Wednesday that underscored its commitment to serve as a bitcoin holding company.

The insatiable Bitcoin-buyer MicroStrategy (MSTR) has seen an impressive rise of over 600% in the past year—a performance ...

As part of the rebranding, the company has introduced a new logo with a stylized "B," representing Strategy's Bitcoin focus and its distinctive identity as a Bitcoin Treasury Company. The brand's ...

Why Michael Saylor’s MicroStrategy is a brilliant blueprint for manipulating traditional finance to harness the pixie dust of ...

MicroStrategy disclosed in a regulatory filing on Monday that it had gone a week without purchasing any Bitcoin for the first ...