The iSeeCars report breaks down color choices by vehicle type. “The sports car segment managed to break the industry pattern, with grayscale colors only gaining 4.3 percent share since 2004 ...

The most popular non-grayscale color for a new car is blue, followed by red, green, and orange. The average new car in 2023 was available with 6.7 color options from the factory. Colorful cars are ...