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Discounting plays a critical role, but its not the only way to stand out online. Here's how seven leading brands are ...

In person, a great salesperson greets existing customers by name, remembers their preferences, and suggests new items that ...

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

AI is dominating the conversation in nearly every industry, and insurance marketing is no exception. McClinton highlighted AI ...

For leaders, staying ahead of the competition in your industry requires more than just hard work. It calls for the right ...

In the 2010s, with app stores brimming with choices, a new generation of retention strategies included personalized ...

How did Subaru move from selling only 150,000 cars yearly to over 700,000? You can brainstorm all you want in the corporate ...

In today's age utilizing email marketing remains a proven way to engage and connect with customers effectively. However the ...

In their 2024 Consumer Trends Index, Marigold reported that email has one of the highest success rates against other forms of ...