Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

In honor of the doll's 65th anniversary, Stanley is releasing eight new Barbie-themed versions of their viral Quencher ...

If you think it’s too early to start planning which toys you’re going to get your kiddos this holiday — it’s not. The longer ...

Earth Rated’s innovative dog toys are now available in the UK - and the team sent my rescue dog Ernie the new fetch toy to ...

“Design has been at the heart of Barbie’s story ever since her creation sixty-five years ago,” Tim Marlow, CEO of the Design ...

Barbie is headed to Gotham City, as Mattel reveals new Poison Ivy and Harley Quinn dolls just in time for Batman Day.

The National Toy Hall of Fame is floating the idea of inducting balloons. They are among the 12 finalists being considered ...

From 90s classics to new favourites, see what’s set to be under the tree this year 🎁 Argos has revealed its top toys for Christmas 2024, showcasing a mix of nostalgia and popular characters ...

Extraction’ director Sam Hargrave is attached to bring a live-action movie based on the classic toy cars to screens, but plot details are being kept quiet ...

Toys R Us is making a major return to the UK and will open 37 new locations ahead in time for Christmas. The stores will ...