The right approach must consider both of these elements as key to sustainable growth and customer satisfaction.

What do ascending brands do to stand out against industry incumbents? Vanessa Wallace, Savage x Fenty CMO, and Andrew ...

The card brand uses a new form of generative AI that improves data sourcing, making human involvement less necessary.

Discounting plays a critical role, but its not the only way to stand out online. Here's how seven leading brands are ...

Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as ...

The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda.

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

Burberry's CEO Joshua Schulman said the troubled British retailer will act "with urgency" to address woes fueled by ...

Following the company’s disappointing H2 results, Joshua Schulman presented ‘Burberry Forward’ — a detailed plan that ...

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

Viceroy’s flagship for experiential luxury is Viceroy at Ombria Algarve, a hotel that opened in October. Its programming ...