This case study describes how Newcastle Brown Ale played up to its image as a blatantly honest, no-frills beer brand for guys who are tired of being pandered... We’re long-term subscribers to WARC and ...

Michael Hewitt's collection of Newcastle Brown Ale special editions is ever-expanding Newcastle Brown Ale has had many special editions over the years. Labels marking this event or that celebrity ...

Once brewed just a stone's throw from St James' Park, Newcastle Brown Ale's famous logo adorned the black and white shirt for several years and is just as well known around the world. Memorabilia ...

But some superstitious Newcastle supporters were quick to point out the club’s torrid record when wearing the kit, which ...