Before Caitlin Clark even struck a shot Wednesday she was showing off the shiny gold soles on the bottom of her custom Nike ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

According to basketball insider Ethan Strauss ... as Nike once used to." Clark got a shoe deal with Nike worth $28 million ...

In October, Watkins became the third ever basketball player to sign with Gatorade as an active college student. She also ...

“I applaud Asics for its ability to transcend its traditional niche as a performance running shoe brand,” Drew Haines ...

Indiana Fever point guard Caitlin Clark has enjoyed a year to remember and now she has let slip what drives her in the WNBA.

"I applaud Asics for its ability to transcend its traditional niche as a performance running shoe brand," Drew Haines ...

did more than just celebrate a favorite sneaker – it helped transform Nike's marketing strategy and the shoe's cultural ...

As Foot Locker cements its commitment to basketball, the retailer is highlighting key athletes connected to Puma, Adidas and ...

Crepdog Crew currently operates three stores in Delhi, Mumbai, and Hyderabad and reported a revenue of INR 69 Cr in FY24 ...

A month before Clark played in the pro-am, she wore a custom pair of Nike shoes while playing golf and the internet was ...