Nike's strategic investment in women's sports shows promise as A'ja Wilson's A'One sneaker sells out almost instantly.

Malia Obama is a very busy 26-year-old. When she's not giving us fashion inspiration while hanging out with her younger ...

A new ad for A'ja Wilson shoe collaboration with Nike highlights Columbia and several important places and faces in SC. It is ...

The one that debuted last weekend for A’ja Wilson’s first signature shoe (released yesterday, to sold-out status) is an ...

Las Vegas Aces star A’ja Wilson has social media buzzing with her new Nike commercial for the release of her first signature shoe, the A’One.

Was A’ja Wilson’s Nike A’One Shoe Commercial Directed by Barack Obama’s Daughter? appeared first on EssentiallySports.

The arrival of the Nike A'Ones was first announced last year. In early 2025, Wilson's boyfriend Bam Adebayo and Nike CEO Elliott Hill started rocking pink A'Ones, getting fans more and more hyped for ...

See the latest promotional video for former South Carolina women's basketball star A'ja Wilson's new Nike shoes, directed by Malia Obama.

Recently, she directed the A'ja Wilson “A'One” shoe vignette in connection with the main commercial for the launch of her Nike signature sneaker. The sneaker itself has been in the works for a ...

Online shoppers can buy Wilson's basketball shoes exclusively on ... Wilson's first signature sneaker, but Nike has outdone itself by dropping an instant-classic commercial just a few days before ...

The daughter of Black American royalty, Malia Obama, recently directed the sneaker commercial of the WNBA's best player, A'ja ...

The commercial about the shoe has gone viral online ... working with athletic fashion brands like Nike, we hope to see a lot more merging of fashion and sports in the near future.