Nvidia’s big RTX 5070 claim is all based on its latest generation of DLSS. “Impossible without artificial intelligence,” admits Huang after promising that the RTX 5070 can deliver RTX 4090 levels of performance. DLSS 4 has a new Multi Frame Generation technique that can generate up to three additional frames per every traditionally rendered frame.

Unsurprisingly, laptops equipped with the RTX 5090 — standing at a mighty 1,850 AI TOPS — will cost a fortune, starting at $2,899 and above. For context, the desktop version of the RTX 5090 has a recommended list price of $1,999.

Now let's dive into the most important aspects of Blackwell. There's both good and bad here. The GeForce RTX 5090 is outrageously expensive, as expected, priced at $2,000. Meanwhile, the RTX 5080, with half the GPU hardware, is priced at $1,000 – less extreme than many rumors suggested, though still quite expensive.