SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz ...

An employee says the lease was expiring and they did not want to renew it. The location had been open for 25 years. Three other O'Neill shops in Santa Cruz will remain open. "O'Neill Surf Shop ...

We can all thank O'Neill for this one too, as he opened one of California's first surf shops in 1952 and simply called it "Surf Shop". The O'Neill Surf Company was one of the first major surf ...