However, do these types of guerilla marketing tactics still work in an increasingly digital age? MARKETING-INTERACTIVE asked ...

UK travel and tourism industry news, features, jobs, directories, events and awards for travel agencies and consortia, ...

Today’s retail success is increasingly defined by the ability to deliver exceptional guest experiences across both digital ...

Taking us through the marketing journey of Bikano, Head of Marketing Kush Aggarwal sheds light on how the brand has adapted ...

Pincode equips merchants with the technology and processes needed to become truly omnichannel by offering a comprehensive ...

The right recruitment strategy is crucial, as more candidates use digital platforms to find jobs. By optimizing the recruitment process, sourcing potential candidates from multiple platforms, and ...

The 2024 Rural Barometer report highlights a 60% rise in the average FMCG basket size among rural consumers, from 5.8 in 2022 ...

whether they're engaging online or offline. "Marketing programmes, personalisation, and offers should be unified across channels. Our key takeaway is to avoid viewing customers in silos.

LiveRamp, the leading data collaboration platform, today (November 12th, 2024) announces a unique partnership with global ...

Shopify beats Q3 revenue expectations, eyes acceleration in Q4 with focus on enterprise opportunities for long-term growth ...