Penn Masala have 122K subscribers on YouTube, with thousands regularly tuning in to watch their videos. Though most South Asians shy away from the prospect of a career in media, YouTube is becoming an ...

In this book, there is a scene where the author categorizes the types of fans who engage in 'oshikatsu' (supporting a favorite). So, I have a question for everyone. Do you have an 'oshi' (a favorite ...

Oshikatsu, referring to activities to support idols and characters, is no longer a fandom practice limited to young consumers. Many people of older generations are energetically supporting their ...