Nearly half of Japanese full-time workers in their 20s engage in oshikatsu – a practice that involves devoting time to pop or sports idols, anime characters or hobbies such as collecting model trains ...

Could it be that Gen Z holds the key to Japan’s partial economic recovery? The Bank of Japan certainly seems to think that might be the case. It’s because of “oshikatsu,” the term for ...

In recent years, Japan has aggressively moved to address its aging and dwindling population, going as far as subsidizing marriage, childbirth and education. Unfortunately, it’s only been bad news: ...

Rising incomes and shifting social behaviors among Japan’s young consumers are fueling a surge in fandom-driven consumption, known as "oshikatsu," which has become a major cultural and economic force.

Thousands of people wandered the East Hall of Tokyo Big Sight during the 20th iteration of the biannual Tokyo Lifestyle Week (TLW), from June 24 to 26, taking in new developments in industries central ...

Posters in Tokyo’s enormous Shinjuku railway station are normally used for advertising commodities like cosmetics and food, as well as new films. But occasionally you may happen across a poster with a ...

The human resources company Mynavi conducted an online survey in October 2025, asking full-time employees in their twenties through fifties about oshikatsu, receiving 20,165 valid responses. Oshikatsu ...

Japanese fans show support for their oshi, which can be a favorite idol, musician, athlete, artist, or other person they adore, through a range of activities known as oshikatsu. Oshikatsu activities ...

Add Yahoo as a preferred source to see more of our stories on Google. In recent years, Japan has aggressively moved to address its aging and dwindling population, going as far as subsidizing marriage, ...