Technology and smart innovation continues to elevate the golf industry. These were the most impressive products we saw at the ...

Companies big and small in the golf equipment world gathered in Orlando and Gary Van Sickle checked out gear worth ...

PGA Tournament Merchandise Operations Manager Taylor ... in recent merchandizing trends in the fans who attend the Players Championship. Entering the 50th rendition of the competition, the premier ...

Ahead of the 2024 TOUR Championship at East Lake Golf Club in Atlanta, PGA TOUR Commissioner Jay Monahan ... their players with a variety of apparel options available from licensed brands ...

Good Good Golf, the groundbreaking YouTube golf channel and apparel brand, announced partnerships with multiple PGA Tour ...

Roughly 1,100 participating brands, up more than 200 from 2024, were on hand, and the miles of aisles at Orange County ...

Hideki Matsuyama brought in the new year by doing something no other golfer has ever done: Shoot 35-under at a PGA TOUR event ... 2024 FedEx St. Jude Championship, The Sentry 2025) since making ...

The duo are just two of the eye-catching signings to the brand in deals that will also see them feature in YouTube content ...

The PGA Merchandise Show, which takes over the Orange County Convention Center this week, is the annual kickoff to the golf season. All phases of the industry are represented at ...

featuring the franchise debut of the PGA Championship, U.S. Open and The Open. Six-time PGA TOUR winner Max Homa makes his series debut, joining 2K sponsored athlete Matt Fitzpatrick, alongside ...