Max Homa believes in the connection between dressing well and playing good golf. There’s actually a term for it, “enclothed ...

Max Homa announced not only a new apparel deal with Lululemon but also an equipment deal with Cobra and footwear with Puma.

Even at age 49, Tiger Woods is still the straw that stirs the drink. The 15-time major champion ranked as the top individual ...

The PGA Tour is back, and we're keying in on little tweaks that could turn into big-time changes. Here's what we learned. The ...

PGA Tour Superstore offers golf apparel for men and women, golf, tennis and pickleball equipment, and golf accessories.

Tiger Woods won the PGA Tour's final Player Impact Program. He topped Scottie Scheffler and Rory McIlroy to win the $10 ...

Michael Kim, who played in 30 PGA Tour events in 2024, took to X to explain the basics about golf equipment deals.

A number of big deals have been announced to start 2025 including Max Homa's move to Cobra Puma Golf and Lululemon ...

Tour pro Michael Kim has urged the PGA Tour to "wake up and lean way more into creative content on YouTube" after Grant Horvat reveals he's just filmed a video with Tiger Woods.

And now he’s unveiled the flash new custom footwear he’ll be wearing for the 2025 campaign. In a video posted on the official ...

There’s actually a term for it, “enclothed cognition,” which is the notion that the clothing you wear can impact your psychological process. The testing of the theory is not extensive ...