Bacardi Global Travel Retail (GTR) launched a dynamic pop-up activation spotlighting Patrón Cristalino, the brand’s latest ...

The world's number one super-premium tequila has just launched a luxurious new variant in collaboration with music icon Karan ...

Chili’s launches premium frozen margaritas with Patrón. Here’s how they’re shaking up the casual chain category.

By 2030, Diageo expects to increase its global share of the total beverage alcohol market to 6% (from 4% currently), which implies 30 billion extra servings being sold. This will require Diageo to ...