The world's number one super-premium tequila has just launched a luxurious new variant in collaboration with music icon Karan ...

By 2030, Diageo expects to increase its global share of the total beverage alcohol market to 6% (from 4% currently), which implies 30 billion extra servings being sold. This will require Diageo to ...

The month-long promotion not only celebrated the new crystal-clear, oak-aged PATRÓN expression but also reinforced the ...

It used to be that Champagne was the drink of choice for major celebrations. Landmark birthdays, weddings, births, graduations and new jobs - all marked by the cheerful pop of a bottle and golden ...

He also claims that Purísima is additive-free, although there is currently no way to independently verify this — and the Consejo Regulador del Tequila (CRT) won’t allow brands to label tequila ...

What does the tequila lawsuit claim? A class action lawsuit filed in the U.S. District Court for the Eastern District of New York claims that Don Julio and Casamigos falsely labeled their spirits ...

Say hello to Patron’s first single cask tequila, a Harvey Nicks exclusive. It’s distilled, then left to mature in a barrel made from French wood for 20 times longer than required to be an ...

Patrón helped define the premium tequila category when it launched 35 years ago. Everything from the bottle design to the marketing to the higher price tag was meant to reinforce its position as ...

BACARDI LIMITED WKN: A19Z69ISIN: USG06905AG15Ticker-Symbol: Frankfurt 27.06.25 | 10:00 87,78Euro +0,42 % +0,37 Branche Getränke/Tabak Aktienmarkt Anleihen 1-Jahres-Chart 5-Tage-Chart Nachrichten ...

Patrón’s additive-free campaign may reignite a debate that’s been swirling in the tequila industry about the use and marketing of additives. Additives are permitted if less than 1% of the ...