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It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...
Got smell? The Fragrance Foundation hopes its new "One drop changes everything" campaign will steal a page from the "Got milk?" success story, and boost slumping sales in the perfume business. The ...
On Friday, news arrived that Dior has signed a three-year, $20 million deal with Johnny Depp, so that he can “act” in more ads for its perfumes. (He’s been repping Dior Sauvage since 2015.) The ...
Ever noticed a woman so smitten by how a man smells, that she leaves all her dignity behind, only to find herself in his bed, the morning after? That’s the stereotyped plot in almost every perfume ad ...
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The one thing you need to know before buying perfume
Perfume is perfume, right? Not exactly. Here’s why it’s important to choose the right type.
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