For example, it could be offering niche ... According to Deloitte’s study, hyper-personalization can boost your ROI and marketing spend by 80%. And it can also increase your brand sales by ...

Traditionally the CPG industry was defined by standardized products and a broad appeal but consumer expectations are shifting in a way that demands a more personal ...

The term “personalization” is used all the time in marketing, but I think sometimes ... experiences in the channels I mentioned. For example, a B2B tech site that modifies its website homepage ...

Digital marketing is a rapidly evolving field, and as we move toward 2025, several emerging trends are set to reshape how ...

Only 25% of banks say their marketing is either predictive or prescriptive, so the industry needs help modernizing its ...

Consider the following email marketing statistics from a recent ... We can extend this example even further by incorporating beacon technology alongside contextual personalization to trigger an "offer ...

And that's why B2B marketing requires a unique touch. Here's what you can do to reach more customers and make your campaigns ...

These tell a compelling story that’s convincing, personal and aspirational. We’re using those articles on LinkedIn and other ...

Examples cited most frequently include processes that automatically ... A typical retail marketer will use consumer shopping data to determine which product image to include in an email marketing ...

Brands must communicate how AI is being utilized and ensure that the value provided matches the personal data being shared. It's an exciting time for experiential marketing. As brands increasingly ...