Traditionally the CPG industry was defined by standardized products and a broad appeal but consumer expectations are shifting in a way that demands a more personal ...

1. “Personalization” was selected by ANA [Association of National Advertisers] members as the ANA 2019 Marketing Word of the Year. (ANA) 2. 73% of CEOs acknowledge the need for products ...

The term “personalization” is used all the time in marketing, but I think sometimes ... experiences in the channels I mentioned. For example, a B2B tech site that modifies its website homepage ...

Only 25% of banks say their marketing is either predictive or prescriptive, so the industry needs help modernizing its ...

The challenge marketers face isn't just about building the strategy to achieve an integrated approach to using data and personalization in their marketing; it's also about... Getting organizational ...

And that's why B2B marketing requires a unique touch. Here's what you can do to reach more customers and make your campaigns ...

These tell a compelling story that’s convincing, personal and aspirational. We’re using those articles on LinkedIn and other ...

Examples cited most frequently include processes that automatically ... A typical retail marketer will use consumer shopping data to determine which product image to include in an email marketing ...

Brands must communicate how AI is being utilized and ensure that the value provided matches the personal data being shared. It's an exciting time for experiential marketing. As brands increasingly ...