Joselyne Walter, CEO of The Digg Agency, is poised to lead significant transformations in marketing strategy development as ...

Candidates behave like buyers, so can an e-commerce-inspired recruitment marketing plan attract more job seekers?

Amongst every brand that’s found lasting value in content, there is one theme - those with the long view are seeing real, ...

As you prepare your business for 2025, commit to understanding both your business goals and your audience’s expectations.

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

A great example of keyword research driving organic traffic was when I targeted long-tail, question-based keywords for a roofing client’s blog. Instead of going for broad, competitive terms like “roof ...

Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in ...

Merrill's digital match program is finding client growth by using an algorithm to pair clients and advisors largely based on personalities rather than asset distribution. Meanwhile, Mercer Advisors ...

Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.

And that in turn improves the profitability for investors by 50 to 100 percent, compared to current random placement strategies. The research published in Applied Energy. "Placing publicly ...

And that in turn improves the profitability for investors by 50% to 100%, compared to current random placement strategies. "Placing publicly available charging stations around cities sounds like a ...